What is BeerTourism.com?
BeerTourism.com showcases Belgium to an international audience. We use ‘Travel, Food and Beer’ to promote all three of the Belgian regions; highlighting our country’s heritage, traditions, artisanal products, cuisine and of course, rich beer culture.
We give our visitors a wide-ranging and accessible picture of each region, Flanders, Brussels and Wallonia and highlight their attractions to international tourists, students and prospective investors.
We describe each region individually but under the single Beer Tourism brand - “Beer is Belgium and Belgium is Beer”. BeerTourism.com is a unique one-stop site providing expert information and travel and gastronomic recommendations.
We bring these complementary strands together to create a strong destination identity. Together Flanders, Wallonia and Brussels make a far stronger international impact than they can individually: “Belgium, Beer and Taste Capital of the World”.
Who Are We?
Our team has decades of professional experience in tourism, food and beer, the hotel, restaurant and café (HORECA) sector, events, sales, online marketing, brand management, public relations and communications.
Who Do We Sell To?
Beertourism.com is a digital platform and medium for the sectors that we introduce and promote through the site. To this end, we are working with regional, provincial and local tourist and promotional bodies as well as with private sector partners.
In a commercial sense, BeerTourism.com will be focusing on the beer and food industries as well as on the hospitality and tourist sector, as these four industries are inseparably tied up with the Belgian regions with their Burgundian character.
These pillars of the economy are already being marketed on a local level, but have yet not been promoted sufficiently in the international market. BeerTourism.com will be filling this gap.
What Do We Sell?
In addition to the highly-targeted communications and marketing solutions offered to advertisers by Beertourism.com, we also offer a number of other professional services. BeerTourism.com and a number of satellite sites will play a major part in communicating and supporting these services.
LEUVEN - The ritual is well established by now. Thousands of beer lovers from across the globe pour into the city of Leuven to enjoy the Zythos beer festival held annually at the last-but-one weekend in April. ... [ more ]
ROESELARE - The origins of Flanders Red Ale (Vlaams roodbruin bier as it is known in this part of Belgium) lie in the area around Roeselare and Kortrijk. These beers are a prime example of the noble art of ‘cutting’ (ble... [ more ]
BASECLES - You may not have heard of this little village, halfway between Tournai and Mons. Its former quarries are now filled with water where the black marble that adorns Cologne Cathedral was once hewn; ... [ more ]
MELLE - Alain De Laet, CEO and owner of Brouwerij Huyghe, is a firm believer in the power of the Belgian beer brand around the world. The success of the brewery speaks for itself, with Huyghe be... [ more ]
Kasteel Tripel is a West Flemish tripel through and through, enriched with Belgian hops. Brewery CEO Xavier Van Honsebrouck firmly states that this Tripel is as solid as a castle, ... [ more ]
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