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Belgian Beer News


Palm and Rodenbach - now under the banner of Swinkels Family Brewers

13
JUN
2018
AUTHOR
ERIK
VERDONCK
0
COMMENTS

LIESHOUT/STEENHUFFEL - Since 2016 the Palm, De Hoorn and Rodenbach breweries have been owned by Bavaria, a Dutch-based brewer. Two years after the takeover, Bavaria has been re-named Swinkels Family Brewers (SFB) to emphasise its position as an independent family brewery. Swinkels Family Brewers is the umbrella name for six breweries, two malt works and 26 brands overall. Jan-Renier Swinkels, CEO, proudly states that one of the largest family businesses in Europe has roots that go back 300 years. So, how are Palm and Rodenbach doing? Palm, Cornet and Rodenbach are part of the Swinkels Family Brewers international family which comprises eight brands. The new owner is investing in infrastructure, innovation and in the brand portfolio...

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The Brewers Of Europe Forum 2018

11
JUN
2018
AUTHOR
ERIK
VERDONCK
0
COMMENTS

BRUSSELS - To be authentic is not a competition and neither is it a fashionable attitude. You either are an authentic brewer or you are not. You are driven, you make great beers that have a soul, you have a good story to tell, are credible and manage to charge the beer drinker a fair price for a unique and distinctive product. All of this sounds simple but we all know how much hot air is sold under the label of ‘authenticity’. After all, authenticity can be bought. Just look at some of the recent takeovers where small breweries were absorbed into larger ones...

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Timmermans_lambicus_blanche_225

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