Treasure hunting in beer country
Author: Erik Verdonck / Published: 2016-01-18 09:43:52 +0100 / Last Updated: over 4 years ago
Beer mat anyone?© BeerTourism.com
HOEGAARDEN - Saturday morning. I am entering the car park of sports hall De Struysvogel in Hoegaarden. There are plenty of cars already and between them, blankets are spread out,
Vintage advertising
© BeerTourism.com
covered in a wide array of beer glasses, a rusty enamel sign, a handful of bottle caps and a display of beer mugs.
Taking a glimpse through an open car door, I spot a collection of vintage enamel signs on the back seat.
Collectors are busy negotiating a swap but the real work here is done inside the sports hall.
I am wading into a sea of beer mats, bottles, posters, bottle caps and promotional materials from times gone by.
Collectors are browsing stationery from breweries that have long since disappeared.
Some collectors cast their net far and wide whereas others are on the hunt for specific items: beer glasses, beer mats, labels or bottle caps, often narrowed down by region or brewery.
The breweries themselves are not involved in any of the ‘trading’ that is going on. On the contrary, the brewers used to dump all of their ‘old rubbish’ whereas nowadays, these vintage brewery items are often hard to track down and can be worth quite a bit.
Just look up some items on eBay or Catawiki.
Glasses galore...
© BeerTourism.com
Vintage Glasses
For over 20 years, Patrick Kempeneers has been collecting vintage beer glasses. He specialises in pre-war, acid-treated glasses.
250 € Moortgat glass anyone?
© BeerTourism.com
“The oldest glasses in my collection are from the defunct breweries of De Ridder from Deurne near Antwerp and Chevalier Marin in Mechelen."
"They go back all the way to the end of the 19th century,” Patrick tells us.
“In those days, beer glasses were just like wine glasses.” For him, the collection bug started with Brouwerij Hoegaarden.
Just like most genuine collectors, Patrick will swap items from his collection if he has more than one, so he can add to his collection on a regular basis.
Nevertheless, plenty of money is changing hands in the beer collectors’ universe. A pre-war Moortgat beer glass turns out to be worth 250 euros.
The prized pieces in Patrick’s glass collection are displayed at home in a secure, glass-fronted cabinet. The remaining drinking vessels are safely stored in boxes.
Worth their Weight in Gold
The world of collecting is a small one. Belgian collectors are on first-name terms with those from abroad and they know exactly who is looking for what. Ludwig Decaluwé has been part
"Holy" collector's items
© BeerTourism.com
of this world for a quarter of a century.
“My daughter started collecting beer mats,” he says with a smile. “The collecting bug took hold of me soon after. Ever since, my aim has been to collect at least one single item from every Belgian brewery; from paperwork, to a beer mat or a glass...
The entire collection is properly filed by brewery name and by the name of the town or community. Place of origin is important too, quite often you come across a brewery with the same name but originating from a different area.”
So, what spurs on the collector? “I am not doing it for the money,” is Ludwig’s response. “I have quite a few labels that don’t have any value. My primary interest is the history of the breweries. And I like to meet other collectors and swap items.”
An authentic, vintage enamel advertising sign could fetch anything from a few hundred to up to a few thousand euros. Prices for vintage enamel advertising signs are going through the roof as they are coveted by café and restaurant owners as well as private collectors.
The sky is the limit... a brewer recently told me that the original leaded windows from his brewery were offered for sale for no less than … €30,000 euros.
Ludwig Decaluwé
© BeerTourism.com
The Collecting Bug
The Hoegaarden collectors’ and exchange fair is one of the largest in Belgium and is held every year during the first weekend in November. It was set up by the Gambrinus collectors’ society.
Vintage beer mats
© BeerTourism.com
Gambrinus was founded in 1978 and held its first fair in the city of Leuven.
The organisation acquired official status in 1986. Gambrinus is now organising four fairs a year with the emphasis on swapping collectable items.
The club magazine features the latest news on labels, bottle caps, beer glasses and beer mats and provides the reader with information about new breweries.
The Gambrinus association numbers some 600, including some from abroad. The association is in regular contact with similar clubs outside Belgium. The collecting bug knows no borders.
Recent Blog Posts
Brussels Beer Challenge 2019, and the winners are...BRUSSELS/MONS - We’ve made our way down to the historic city of Mons (Bergen) for the eighth edition of the international Brussels Beer Challenge. A 90-strong jury is busy tasting; there are four morn ... [ read more ]
Brugge Tripel contributes to renovation of Burgundian chapel of worshipBRUGES - This city draws you back in time to the heydays of the Burgundian era. After years of renovation works the Gruuthusemuseum has re-opened its doors. This former city ... [ read more ]
Brewers of Europe Forum 2019: Craftsmanship on the old continentANTWERP - Brewers from 59 different countries flocked to attend the Brewers of Europe Forum 2019 in the prestigious Queen Elizabeth Hall, right next to the renowned Antwerp Central Station building. ... [ read more ]
Craftsmanship and balance at brewery Van SteenbergeERTVELDE - To track down a brewer within his own domain is a high-ranking form of sports, or that’s the impression I get. After a bit of practice I spot Jef Versele, CEO of the Van Steenberge brewery, ... [ read more ]
Brussels Beer Challenge 2018 - The results!MECHELEN - The historic city of Mechelen, halfway between Brussels and Antwerp, is truly a hidden gem. The presence of the Dukes of Burgundy, who ruled here in the late middle ages, still permeates th ... [ read more ]
Comments
You must be logged in to leave a comment
SHARE:
You Might Like
Kasteel Brouwerij Vanhonsebrouck, well known for it's "Kasteel" beer range, now offers their Bierkasteel beer experience; brewery visit, event location, restaurant, bar and shop.
This freemium App for IOS and Android lets you explore and find the best that Belgium's UNESCO recognised beer culture has to offer. Find breweries, bars, restaurants, festivals, events, experiences and beer shops; create you own beer trips and be your own tour guide!
The Duvel Moortgat Brewery caters to everyone’s tastes with 3 different brewery experiences. From complete novice to experienced beer lover, Duvel has the brewery visit package for you.
Brasserie Dubussion prides itself on tradition and taste and has opened a brand new visitors centre, the Beerstorium. Learn about the rich history, beers and brewing at the oldest brewery in Wallonia. You can visit this authentic Belgian brewery, see brewing in action, as well as taste some of their delicious brews for yourself, including their legendary Bush (Scaldis) beer range.
Everything you ever wanted to know about (Belgian) beer under one roof. You get to feel, smell and taste ingredients and discover the typical Belgian beer styles. Come celebrate Belgian beer culture in heart of historic Bruges! Shop and bar are accessible without visiting the museum.
BLOG
POSTS
Why breweries have taken a shine to Decoprint - and we have too!
HOOGSTRATEN - Belgian beers are known as much for their astonishing variety of glasses and bottles as they are for their diversity of types and flavours. After all, each beer supped is sensory... [ more ]
An expert view: Chris Vandewalle, beer historian
LO-RENINGE - “Look at this!” Chris digs out an old, small leather suitcase that contains an original, hand-written brewer’s handbook dating back to 1856. “I can read it perfectly well and I know exacly what the brewer ... [ more ]
Withstanding the test of time: Enamel beer signs
ANTWERP/BREDA - With a little bit of luck you may come across them at a collectors’ fair, in an antiques shop or at a brocante, as Belgians call their flea ... [ more ]
More Beer
‘Pajottenland champagne’. That is the name given by lambic brewers to these spontaneously fermented – no yeast is added – lambic beers that are not dissimilar to wine. It is no... [ more ]
Beer Tourism Newsletter Signup
Enter your name and email address on the right and click "SignUp" to join.