What is BeerTourism.com?
BeerTourism.com showcases Belgium to an international audience. We use ‘Travel, Food and Beer’ to promote all three of the Belgian regions; highlighting our country’s heritage, traditions, artisanal products, cuisine and of course, rich beer culture.
We give our visitors a wide-ranging and accessible picture of each region, Flanders, Brussels and Wallonia and highlight their attractions to international tourists, students and prospective investors.
We describe each region individually but under the single Beer Tourism brand - “Beer is Belgium and Belgium is Beer”. BeerTourism.com is a unique one-stop site providing expert information and travel and gastronomic recommendations.
We bring these complementary strands together to create a strong destination identity. Together Flanders, Wallonia and Brussels make a far stronger international impact than they can individually: “Belgium, Beer and Taste Capital of the World”.
Who Are We?
Our team has decades of professional experience in tourism, food and beer, the hotel, restaurant and café (HORECA) sector, events, sales, online marketing, brand management, public relations and communications.
Who Do We Sell To?
Beertourism.com is a digital platform and medium for the sectors that we introduce and promote through the site. To this end, we are working with regional, provincial and local tourist and promotional bodies as well as with private sector partners.
In a commercial sense, BeerTourism.com will be focusing on the beer and food industries as well as on the hospitality and tourist sector, as these four industries are inseparably tied up with the Belgian regions with their Burgundian character.
These pillars of the economy are already being marketed on a local level, but have yet not been promoted sufficiently in the international market. BeerTourism.com will be filling this gap.
What Do We Sell?
In addition to the highly-targeted communications and marketing solutions offered to advertisers by Beertourism.com, we also offer a number of other professional services. BeerTourism.com and a number of satellite sites will play a major part in communicating and supporting these services.
BRUSSELS/MONS - We’ve made our way down to the historic city of Mons (Bergen) for the eighth edition of the international Brussels Beer Challenge. A 90-strong jury is busy tasting; there are four morning sessions in a ro... [ more ]
BRUGES - This city draws you back in time to the heydays of the Burgundian era. After years of renovation works the Gruuthusemuseum has re-opened its doors. This former city palace is the showca... [ more ]
ANTWERP - Brewers from 59 different countries flocked to attend the Brewers of Europe Forum 2019 in the prestigious Queen Elizabeth Hall, right next to the renowned Antwerp Central Station building. ... [ more ]
ERTVELDE - To track down a brewer within his own domain is a high-ranking form of sports, or that’s the impression I get. After a bit of practice I spot Jef Versele, CEO of the Van Steenberge brewery, well hidden amongst... [ more ]
MECHELEN - The historic city of Mechelen, halfway between Brussels and Antwerp, is truly a hidden gem. The presence of the Dukes of Burgundy, who ruled here in the late middle ages, still permeates the ancient city centr... [ more ]
It’s all in the name. Waterloo Triple Hop, an amber-coloured beer, is brewed with three different kinds of hop: Magnum bitter and two aroma varieties, Cascade and Citra, that in th... [ more ]
Beer Tourism Newsletter Signup
Enter your name and email address on the right and click "SignUp" to join.