What is BeerTourism.com?
BeerTourism.com showcases Belgium to an international audience. We use ‘Travel, Food and Beer’ to promote all three of the Belgian regions; highlighting our country’s heritage, traditions, artisanal products, cuisine and of course, rich beer culture.
We give our visitors a wide-ranging and accessible picture of each region, Flanders, Brussels and Wallonia and highlight their attractions to international tourists, students and prospective investors.
We describe each region individually but under the single Beer Tourism brand - “Beer is Belgium and Belgium is Beer”. BeerTourism.com is a unique one-stop site providing expert information and travel and gastronomic recommendations.
We bring these complementary strands together to create a strong destination identity. Together Flanders, Wallonia and Brussels make a far stronger international impact than they can individually: “Belgium, Beer and Taste Capital of the World”.
Who Are We?
Our team has decades of professional experience in tourism, food and beer, the hotel, restaurant and café (HORECA) sector, events, sales, online marketing, brand management, public relations and communications.
Who Do We Sell To?
Beertourism.com is a digital platform and medium for the sectors that we introduce and promote through the site. To this end, we are working with regional, provincial and local tourist and promotional bodies as well as with private sector partners.
In a commercial sense, BeerTourism.com will be focusing on the beer and food industries as well as on the hospitality and tourist sector, as these four industries are inseparably tied up with the Belgian regions with their Burgundian character.
These pillars of the economy are already being marketed on a local level, but have yet not been promoted sufficiently in the international market. BeerTourism.com will be filling this gap.
What Do We Sell?
In addition to the highly-targeted communications and marketing solutions offered to advertisers by Beertourism.com, we also offer a number of other professional services. BeerTourism.com and a number of satellite sites will play a major part in communicating and supporting these services.
ERTVELDE - To track down a brewer within his own domain is a high-ranking form of sports, or that’s the impression I get. After a bit of practice I spot Jef Versele, CEO of the Van Steenberge brewery, well hidden amongst... [ more ]
MECHELEN - The historic city of Mechelen, halfway between Brussels and Antwerp, is truly a hidden gem. The presence of the Dukes of Burgundy, who ruled here in the late middle ages, still permeates the ancient city centr... [ more ]
BRUSSELS/ZAVENTEM - This year Brussels Airport is 60 years young! The airport is planning to mark this milestone by showcasing the very best of Belgian produce, which would not be complete without ... [ more ]
At the BeerLovers’ Café just behind Liège’s City Hall we get together to taste the limited edition Chimay Grande Réserve Fermentée en Barriques 2018, a Trappist beer aged in whisky barrels. T... [ more ]
LIESHOUT/STEENHUFFEL - Since 2016 the Palm, De Hoorn and Rodenbach breweries have been owned by Bavaria, a Dutch-based brewer. Two years after the takeover, Bavaria has been re-named Swinkels Family ... [ more ]
Petrus Aged Red is a unique dark fruit beer matured in oak foeders. Unlike a traditional kriek, this Morello cherry beer is not based on a spontaneously-fermented lambic beer. The ... [ more ]
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